Fredrik YeoWhat makes good conversation?We talk, and we want people to talk to us (usually)–at least from biological stand point. After all humans are social creatures, and it is…2 min read·Jun 20, 2022----
Fredrik YeoCould good curation lead to original creative work?“Everything that can be invented has already been invented” — Charles Holland Duell4 min read·Mar 9, 2022----
Fredrik YeoSkeuomorphism and a foreseeable revival in the pandemicWhen was the last time you had a proper conversation with a colleague at the water cooler? Or exchanged snacks during an intense…3 min read·Nov 3, 2021----
Fredrik YeoThere actually is a proper way to design, despite what your Art Directors tell youImagine getting a photoshop file from an Art Director, opening up, and seeing something new. A pattern or a composition that you have not…2 min read·Oct 21, 2021----
Fredrik YeoWill advertising ever get over its unhealthy obsession with ‘legs’?Do we really require a 360° campaign for everything that minutely breaths into our advertising hemisphere? Is every 360° campaign…4 min read·Jul 4, 2021----
Fredrik YeoRebrand: Thesarus.com / Dictionary.comIf you have ever had to search up a word to convince someone otherwise during a written arguement, chances are, these two websites would…2 min read·Oct 22, 2020----
Fredrik YeoDesign gets better, when you enforce complexityWorking with junior designers, I sometimes run into the problem of designs coming off looking too ‘basic’2 min read·Jun 8, 2020----
Fredrik YeoThe Best Creative Is a Good SuitI once had the chance to talk to the Creative Director of Darling during an interview.3 min read·Mar 3, 2020----
Fredrik YeoCan Critics Truly Be Trusted?The incubation of thought has always been an interesting topic to me. In a society where everyone is a critic, it is inevitable that we…2 min read·Jul 1, 2018----